Following the New Trends in Automotive Media...

According to the National Auto Dealers Association, US automobile advertising topped out around 23 billion dollars in 2006. While many will correctly joke that a lot of this money is wasted on inflatable monkeys at car dealerships, riduculous local cable commercials, and buying up music rights to classic rock hits, there are people and products in the automotive industry that are testing out and succeeding in emerging media such as mobile marketing, UGC, iTV, and social networking. In this blog, I hope to provide updates, exposure, and opinions on the newest trends in emerging media, and try and give view on how these new markets will affect the automotive industry. If anyone reading this has other blogs, articles, pictures, or press releases that will fit well into this focus, please send them to me.